Customer Case
Greenmission: The Tesla Ctrl-Bar
When Vetle Husby from Greenmission wanted a more intuitive way to control his Tesla, he approached NewTracks with an idea: a physical control unit to complement the car’s touchscreen. That’s how Ctrl-Bar was born — an elegant and functional solution featuring tactile buttons and a premium design.
NewTracks' role in the project:
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Design of electronics and mechanics.
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Production of the complete product.
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Software loading and 100% testing.
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High-end packaging with accessories.
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Shipment to logistics centers in the USA and Europe.
Vetle started the project without external capital, but with a solid plan. With NewTracks a high-quality prototype was developed — perfect for presentation in a crowdfunding campaign. The goal was to pre-sell 250 units, a target that was exceeded several times over. The funding secured further product development and production.
Today, Ctrl-Bar is available to Tesla owners worldwide via ctrl-bar.com. The product has become a great success and continues to impress with its intuitive user interface, premium materials, and seamless integration into the car’s interior.