About us

NewTracks offers services in design, product development
and production for electronics and demanding industry.

We bring product ideas to life and strengthen Norwegian industry by delivering high-quality components and products. We achieve this by offering production in China to meet the demands for both cost and quality. Our team of engineers, designers, and quality experts ensures fast product development and reliable manufacturing.

At our factory in China, we cover a wide range of production needs, from high-finish components and precision mechanics to assembled products manufactured according to medical standards (ISO 13485).

It is important for us to uphold sustainability and responsibility throughout our entire value chain. We focus on ensuring fair and good working conditions, choosing environmentally friendly transport options, and using recycled materials in products and packaging.

NewTracks has offices in Asker and Shenzhen, and is a dedicated team of 7 people. In 2024, we were named a Gaselle company for the forth year in a row, with a turnover of NOK 20 million.

Our history

2015
NewTracks was started in 2015 with a main focus on product design, driven by many years of experience in the industry. After designing the first products, we faced the challenge of finding a manufacturer who could deliver the desired finish and precision. Therefore, we contacted factories in China that we had known since 2004.*

2018
We established New Tracks China Co. Ltd., and hired an engineer in Shenzhen – an area known for its vast industrial diversity. Everything can be produced here! To ensure quality, our own employees quality-assure each delivery.

*) In 2001, Julius Espedal started Frontec AS and worked with production in Malaysia, Taiwan and China. Frontec AS was sold to Bredengen AS in 2008.

2023
By 2023, we had built up a fantastic team, and now we have five employees in Shenzhen who take care of documentation, quality and logistics. Today, product design only accounts for 10% of our turnover, while 90% comes from the delivery of precision components.

2024
We established NewTracks Manufacturing in collaboration with a Chinese partner. This strategic partnership gives us full control over the production process while enhancing our ability to deliver high quality, efficiency, and technical expertise to our customers.

In 2025, our goal is to deliver even faster product development, offer good sustainable logistics solutions and of course continue to deliver quality, precision and finish at the right price.

Our Purpose

We help businesses turn ideas into high-quality products through efficient and responsible manufacturing.

Our
Responsibility

We work for fair working conditions, responsible supply chains, and environmentally friendly solutions.

Meet the team

Asker headoffice

Founder/CEO

Julius Espedal

Julius is our boss who started it all! He founded NewTracks in 2015 and has been leading the company with a steady hand ever since. With solid experience in product development and international business, he has full control over strategic partnerships, customer relations, and sales. He is deeply involved in design and product development, where he enjoys working closely with customers and the team to find smart solutions. Julius ensures that projects run smoothly – always with the goal of delivering top quality.

julius@newtracks.no
+47 900 44 104

Cloe Newtracks-fotografHeidiDokter-43_ed

HR Manager & Executive assistant

Cloe Li

Cloe is originally from Shenzhen but now lives in Molde. As an experienced HR manager, she ensures that our team in China has everything they need to succeed. Cloe is a valuable bridge between Chinese and Norwegian cultures, contributing to clear and effective communication between our customers in Norway and the team in China. In addition, she handles customer inquiries, follows up on quotes and orders, and ensures smooth deliveries. Cloe speaks fluent Chinese and English, and has impressively learned a lot of Norwegian in a short time.

cloe@newtracks.no
+47 9191 9140

Shenzhen Office

Office and Logistic Manager

Sunny Chen

Sunny is our energetic office manager, who ensures that logistics and documentation run smoothly. She is also a super skilled project manager who keeps track of all the details and ensures fast progress. As the well-being manager, she always spreads a good mood in the office and creates an environment where everyone thrives.

sunny@newtracks.cn
+86 134 2795 3964

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Mechanical Project Manager

Kevin Liu

Our innovative project manager and engineer. Kevin is an experienced designer who ensures that new products go seamlessly into production. With his keen eye for detail and creative problem solving, he always finds good solutions to customers' challenges, from idea to finished product.

kevin@newtracks.cn

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Quality Manager

Jalor Yang

Jalor, our dedicated quality manager, audits factories and ensures suppliers comply with strict HSEQ requirements. In addition, he and his team quality assure each production batch to guarantee that the products meet the correct standards before they are shipped to Norway.

jalor@newtracks.cn

Senior Sourcing specialist

Crystal Li

Crystal is our skilled sourcing specialist with 13 years of experience in purchasing. She handles customer inquiries, finds the best suppliers, negotiates prices and prepares quotations. With full control over order follow-up, she ensures deliveries are made on time.

crystal@newtracks.cn

Quality Expert

Ven Zhang

Ven is our experienced quality specialist with a solid background in quality control and new product development. He performs inspections, tests products, prepares QA documentation and contributes to supplier audits to ensure top quality.

ven@newtracks.cn

Contact us:

NewTracks AS
Hagaløkkveien 13
1383 Asker

New Tracks China Co. Ltd.

A606, KaiDaAn Center, Longgang

518115 Shenzhen

post@newtracks.no
Tel: +47 900 44 104

About us

Our history

Our Responsibility

Meet the team

Contact us:

+47 900 44 104

post@newtracks.no

Our
Responsibility