NewTracks Invests in Its Own Factory in China

Julius Espedal, Founder/CEO NewTracks AS and NewTracks China Ltd. Co. and Gavin Chen, Operations Manager NewTracks Manufacturing (Dongguan) Ltd. Co .

NewTracks has made a significant investment in production in China, partnering with a Chinese company to establish NewTracks Manufacturing (Dongguan) Ltd. Co., marking a major milestone in our history.

Since 2018, we have had an office in Shenzhen, NewTracks China Co. Ltd., which has been responsible for quality assurance across our network of factories in China. With this partnership in our own production facility, we strengthen our control over both production and working conditions.

This partnership enhances our ability to directly manage production, ensuring even better quality, efficiency, and technical expertise for our customers," says Julius Espedal, CEO and founder of NewTracks and NewTracks China.

Quality Assurance

With control over the entire value chain, we ensure improved efficiency and communication between production and our customers. However, our Norwegian team will, of course, continue to lead in customer communication.

Additionally, we now have a better capability to offer tailored solutions for our customers, including dedicated production lines and assembly of complete products with high quality at competitive prices. NewTracks Manufacturing is ISO 9001- and ISO 13485-certified, enabling us to produce medical equipment among other products.

Location and Future Growth Plans

The factory is located in Dongguan, not far from Shenzhen, where NewTracks has its office. Dongguan is internationally recognized as a leading manufacturing city and one of China's key export hubs, known for machinery, electronic products, and high-tech goods.

Currently, we operate three separate locations for CNC machining, plastic molding, and electronic assembly. By 2025, we will consolidate all production into a 3,000-square-meter facility, which will increase efficiency, improve logistics, and create opportunities for further expansion.

Last week, we visited the factory with one of our Norwegian customers who traveled to China to join us for the start-up of new molding equipment and to learn more about our production processes.